Having a video campaign can help meet your specific objectives and this is the reason why many people choose to have video campaigns to help out with their businesses. A lot of people love watching videos especially if the content interests them but how do you know that your video campaign is working positively for your objectives? How do you measure its success and how do you know that it is really successful? Here are a few ways on how you can measure the success of your video campaign.
- Awareness Campaign
When you have an emerging business that you want to introduce to the world or when you want to spread out the word about your brand to the world wide audience you can simply take a look at the number of views your video has received. You can determine how many people viewed your video and there are also sharing sites that can provide you with the number of views it has already received. They can also provide real-time results.
- Time Spent In Your Site
You can take a look at how much time a user or a visitor spends in your website. The videos you create can help make sure they stay on the site and get more information about the products that you have. Make sure you make use of different visual effects in your videos like the ones you find in http://stupidraisins.com/ – final cut pro x plugins to grab the attention of your visitors. Once your video has introduced your brand to them, they can further read the different offers you have in your site.
- Crunch those numbers and determine if the cost of having a video campaign is less than that of having people to visit your site. You see the videos can help viewers to click and land in your site. Some of these visitors can just take a look at your products but there are also ones who will buy what you sell. Measure the amount of profit that you gain through the help of the videos versus the amount of your video campaign. Chances are you pay less for the campaign while more people get to visit your site and buy your products.
- Measure the number of people who are interested in your videos. Although a lot of people can see your video and play to watch it, there will still be people who wouldn’t finish the whole video because they are not interested in what you offer. On the other hand, there are also those who will finish watching your video and click on the link that you give them. You should measure the number of viewers who finish the whole video. When it comes to social media sites, you can also see the number of shares, likes or mentions. The more you are liked, shared or mentioned, the better it is for the company or brand you are working for. Remember that the social media sites are very powerful tools when it comes to marketing.